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ETTC Fullerton Store Blog

  • Hat Lovers Unite

    We want to take the time to welcome you to the brand new e4Hats blog site.


    Welcome to the first entry of our new blog series entitled, "Hat Lovers Unite." has been your home for spectacular hats, caps, and accessories for almost 14 years now. With thousands of different products available, we pride ourselves on being able to provide a hat for every head.  Here you will a find a plethora of articles, videos, interviews. This content will help you learn more about  the history of our hats, awesome style tips, great ways to take care of your hat, and so much more.

    Nobody can match our unwavering passion for hats. We think about hats all day long, and they take over our dreams at night. We need to share our knowledge with the world. Check back often for weekly up to date news and interactive posts about the current state of the hat world. We also will provide you with invaluable links to great hat and cap content and resources.

    The number one problem that we find with online hat shopping is finding the right size. If you are having trouble sizing your hats, check out our size charts to make sure you find a hat that fits exactly the way that you want it. This is a start of a fantastic series of blogs offering a great new resource to our customers. We are hat lovers, and there is a hat lover in all of us. We may all come from different places, but there is one thing that brings us all together, and that is our love of hats. Hat lovers unite!


  • The Birth of a Hat: Fedora

    There are not many hats out there that have such a long and storied history than the fedora.

    fedora 4Origins:

    The hat has become synonymous with the image of a 1930’s gangster. While the 1930’s gangster did a great deal to influence the public image of the hat they were not its inventor. That distinction belongs to Sarah Bernhardt who starred in a play aptly named “Fedora” in which she wore in 1889 when the play was adapted and performed. Bernhardt’s popularity helped the hat become an integral part of the female wardrobe of the 19th century and beyond. The fedora’s flexible nature that allowed it to be bent, curled, shaped and dented to the wearer’s liking symbolized the wearer’s aversion to the conformity of society. People were clamoring to create their own unique fashion sense. The fedora hat rose in popularity primarily due to the rise of the 1930’s gangster. The gangster was not alone in glorifying this hat type. With the help of Hollywood and the music industry the fedora hat rose to heights it had never seen before. Characters like Indiana Jones popularized the fedora in the movies and it is actually one of his most iconic accessories. Musical superstars like Michael Jackson also helped take the fedora to new heights.

    fedora 3Styles

    The fedora hat is available today in some many unique and fashionable designs and colors. These hats are available in a wide variety of different modern styles including animal print, denim, felt, glitter, and solid and  fedoras in a variety of colors. The fedora has changed very little style wise over its lifetime and we believe it will always be a timeless and classic hat style. A vented straw or wool fedora is one of the finest fedoras on the market offering the wearer a fashionable, sometimes dressy style, while at the same time providing a comfortable breathable experience. Each fedora has a personality all its own and no two hats are exactly alike. An often overlooked accessory however is the hat band. The right hat band can make or break a fedora. There are so many different types to choose from, and there is one out there distinctly designed to match your unique personal style. No matter what style you choose there is no doubt a fedora can get help you achieve that distinct personal style that makes you, you.

    Antique_Clock_Face  The Future...

    The fedora has experienced a massive resurgence in the past few years. The hat style is steadily gaining back the popularity that it once enjoyed. While the gangsters of the 1930’s initially popularized this hat, the time of the gangster has come and gone. However, new passionate hat lovers have kept the fedora alive. The king of pop Michael Jackson kept the fedora in the limelight during his career and the most iconic images of him include him wearing one. Current musical artists like Bruno Mars and actors like Johnny Depp and Justin Timberlake are helping the hat make its way back the forefront of fashion. The fedora hat is becoming a bigger and bigger part of modern fashion with each passing day. The modern day fedora has kept the iconic style intact but new specialty novelty versions including sequin, glitter, floral pattern, and special holiday designs have been added to the mix. No matter what design you choose, the fact remains that the fedora is one of those timeless hats that will continue to be a huge player in the hat world for the foreseeable future. We show respect to the fedora, both where it came from and where it is going. With its high quality look and construction, form and function meet to create one of the most famous and iconic hat styles.

    red-heart-1362916005N5ZShow Your Hat Some Love

    How do I care for my hat? That is a question that we receive daily. Taking care of your fedora is so important in maintaining the integrity of the material as well as keeping you looking great. It is important to use a soft brush when cleaning your fedora and always hand wash it. You can use a lint roller to remove lint and dust and be sure to use gentle brush strokes when cleaning your hat to avoid misshaping your hat. There are powdered options available so that you can take care of oily stains. You can use a solution of vinegar and water to remove unsightly sweat stains off of your hat. By using these tips as well as the ones listed below you can help keep your hat pristine long beyond its years. Show your hat that you care.


    Here are some additional common hat care tips:

    • Every hat will develop its own personality and style with time. Small marks on the hat are all part of the hats life cycle and only add to its authenticity.
    • All hats can be treated with a waterproof spray if necessary
    • Some hats might shrink if they are exposed to high heat, or left out exposed to sunlight
    • A stiff brim allows your hat to be shape the way that you would like, but some hats feature a flexible brim that allows the hat to be crushed.
    • If you do not have a hat form place the hat on a bowl while it dries to keep its form.
    • The dishwasher is another viable option for washing a hat but can sometimes fade the colors of the hat,
    • Dry cleaning is also a cheap and effective way to keep your hat clean
    • If you are completely lost about hat care check the tag to find washing instructions



  • Seasonal Hats: UV Protection

    We learn more and more about skin cancer and its causes every single day.

    fd002uv-1Staying protected from the sun is one of the best ways to keep you happy and healthy. Those with skin conditions or even just people with sensitive skin need to be vigilant in picking out the best UV protection hat.

    There are many things to consider when selecting a UV protection hat. There are three factors essential to keep in mind when choosing the best UV protection sun hat for you. The first is the brim size. Each brim size offers different levels of protection and comfort. Doctors recommend your brim to be at least 3 inches in length. Anything smaller will not provide the skin protection that you need. The second vital factor to consider is what the hat is made of. There are specialized UV50+ and UPF45+ materials available offering unprecedented sun protection. These materials are SPF rated meaning they will block 98% of the UVA and UVB rays. The last factor to keep in mind is the shape of the brim. The shape of the brim dictates how the sun is reflected off of your hat and keeps the rays away from your face. Brims that curve down and sit closer to the face typically provide better UV protection. Using these sun protection hats in conjunction with the proper SPF level sunscreen gives you the optimum skin protection possible.



    Flap caps are a great way to protect your face and neck from the sun. You can find extended flap caps that cover all of your neck, and ears. They are almost mandatory for those with sensitive skin or other skin conditions. These hats also feature extended neck flaps that wrap all of the way to the front of your face to provide even more protection for your face. These flap caps are essential in maximizing your complete sun protection. There are so many people in this world that rely heavily on these kinds of hats due to their overly sensitive skin or other skin conditions






    A fourth additional factor to consider is the color of the under brim. Darker colors are better at absorbing Ultra Violet light that could potentially reflect back on your face. Darker under brim colors help minimize glare and gives the wearer thorough sun protection as well as giving you those hot and sunny days.

    Taking these factors in close consideration, you can be confident that your hat provides you with the excellent sun protection that you need, to keep you healthy and your skin looking great.

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