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ETTC Fullerton Store

Privacy & Security Policy



What information do we collect?

We collect information from you when you register on our site, place an order, respond to one of our surveys or e-mails, or participate in another site feature. In some or all of these cases, we may ask you for your full name, e-mail address, mailing address, phone number, credit card information, or other types of identification. Google Analytics also collects demographical and interest based information to help us better serve you the content that you are looking for. We also store information for Remarking, Google Display Network Impression Reporting, and DoubleClick Campaign Manager Integration as well. You may, however, visit our site anonymously. We also use "cookies" only to enhance your experience. Please refer to the "Do we use 'cookies'?" section below for more information about cookies and how we use them.

How do we use your information?

We may use the information we collect in the following ways:

-To quickly process your transactions.
-To allow us to better service you in responding to your customer service requests.
-To administer a contest, promotion, survey, or other site feature.
-To serve our content more efficiently to our customers

If you have opted in to receive our e-mail newsletter, we may send you periodic e-mails. If you would no longer like to receive promotional e-mail from us, please refer to the "How can you opt-out, remove, or modify information you have provided to us?" section below. If you have not opted in to receive e-mail newsletters, you will not receive these e-mails. Visitors who register or participate in other site features such as marketing programs and "members-only” content will be given a choice whether they would like to be on our e-mail list and receive e-mail communications from us.

Google Analytics Tracking For Display Advertising

Google Analytics tracks several demographical, and interest based information. This information is used with other cookie data, to inform, optimize and serve ads based on your past visits to our website. This information is used only for tracking purposes and is not shared. We use the information tracked by Google Analytics and other third party vendors to report and track our ad performance and how it relates to site visits

How do we protect visitor information?

We implement a variety of security measures to maintain the safety of your personal information. Your personal information is contained behind secured networks which keep the information confidential. We work with the following reputable companies to fully protect your web activity and credit card transactions:

-VeriSign: Secured credit card processing.

-Comodo: SSL web server certificates.

All sensitive information you supply is transmitted via Secure Socket Layer (SSL) technology and then encrypted into the above secure databases.

Do we use "cookies"?

Yes. Cookies are small files that a site or its service provider transfers to your computer's hard drive through your web browser (if you allow) that enables the site's or service provider's systems to recognize your browser and capture and remember certain information. For instance, we use cookies to help us remember and process the items in your shopping cart. You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser (like Mozilla Firefox or Internet Explorer) settings. Each browser is a little different, so look at your browser’s help menu to learn the correct way to modify your cookie settings. If you prefer, you can still place orders over the telephone, mail, or by fax.

Do we disclose the information we collect to outside parties?

We do not sell, trade, or otherwise transfer your personally identifiable information to outside parties except as described below. The term "outside parties" does not include e4Hats.com. It also does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or servicing you. We may also release your information when we believe a release is appropriate in order to comply with the law, enforce our site policies, or to protect ours or others' rights, property, or safety.

How can you opt-out, remove or modify information you have provided to us?

If you would like to opt-out of our e-mail program or Google Analytics Display Tracking, simply click on the un-subscription link and you can opt-out of Google Analytics for Display Advertising and customize Google Display Network Ads by using the Ad settings. When you receive and email you can modify or delete your e-mail subscription and other information (shipping/billing/payment) from our database by signing into the "My Account" section of our site. You may also contact us through email or phone and we will take care of it. Please note that we may maintain information about an individual sales transaction in order to service that transaction and for record keeping.

In an attempt to provide you with increased value, we may include third party links on our site. These linked sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these linked sites (including if a specific link does not work).

Changes to Our Policy

If we decide to change our Privacy & Security Policy, we will post those changes on this page. Policy changes will apply only to information collected after the date of the change. This policy was last modified on November 14, 2011.

Terms and Conditions

Please also visit our Terms and Conditions of Use section establishing the use, disclaimers, and limitations of liability governing the use of our website.

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