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Our Story

The e4Hats Story

In early 2000, our small family had a vision of opening a hat store that offered people around the globe a chance to shop for the perfect hat in the privacy of their own home. Back then, we operated mainly at swap meets, small marketplaces and other other local street fairs. Over time, it became clear to us that the fast-paced online market would be the perfect place to share our love of hats. At the time nobody thought opening an online hat retail site was possible. How would people find the right size? How would they find the perfect hat based on a picture alone? Amidst all of the negative feedback surrounding our dream we decided to prove them all wrong. In the same year, was born and online hat shopping would never be the same. We have been providing high quality products and service since day one. It started out as a very small operation from our home, but the website enabled us to offer our hats and caps to a much broader audience.

Fast forward to today, is an online superstore! We have thousands of hat styles and accessories for everyone, and we are adding to that number daily. Every product is handpicked to enrich our already massive product collection. Since day one we have worked long and hard to be the most competitive hat provider in the world.

We believe there’s a hat out there for every head, and it is our passion to find that perfect hat for you. If you have never thought of yourself as a hat person, give us a chance. We might just change your mind. Our passion for hats, caps and quality service is palpable in everything that we do. We are proud to be,

"Where the Hat Lovers Go."

"Hats to fit your life."

"Fast. Reliable. Diverse."

Our Vision & Values

Here at, we believe that living by a strong set of values makes us a better company in everything that we do. These are the core values that drive our business every day.

Our Core Values

  • We go above and beyond to give our customers the great service they deserve.
  • Our products are delivered fast and accurate.
  • We always have an ear to the ground looking for ways to improve our products and service.
  • We work diligently to be an industry leader.
  • We believe that we should always be expanding and updating our selection to provide you with wide variety of high quality products.

Our Achievements

So many companies say that they work hard. We not only work hard, but we work smart. We are always on the cutting edge of technology, shipping procedures, hat types and more. We have been working harder and smarter than our competitors since day one. Our family has been growing every year. Here are some of the accomplishments we have achieved in the last few years.

Customer Reviews

Customer feedback is one of the most important aspects of running any business, especially an online business. We would like to thank those who have taken the time to leave us some feedback. This feedback is essential in helping us grow as a company. We take every bit of feedback very seriously and we work relentlessly every day to offer you the best customer experience. Here are some of the things that our customers have shared about us:

"This is a beautiful hat, and the condition is perfect. Very well crafted... This hat gets compliments every time I wear it"
- John S.

"The item arrived by the speed of light! Simply amazing!"
- Ivar R.

"Even though I ended up returning the items, for reasons that weren't the fault of the seller, I would do business with them again. Not only was everything delivered as promised, returning the items went just as smoothly and my refund was done quickly."
- Kevin B.

"Seller provided a great price, extremely quick shipping, and good communication throughout the transaction. We were extremely pleased with the quality of the product and would highly recommend e4Hats to future buyers."
- S. Jones

Amazon Partnership is arguably the largest online store in the world, and we are proud to be a merchant on their marketplace. We are honored to have been an Amazon partner since 2004, and we have recently become a Google Trusted Store. Throughout our Amazon partnership we have been awarded several Top Holiday Seller awards over the years. We received the first in 2009, and have continued to build our Amazon platform every year, we are proud of this accomplishment. We hope to continue to be a trendsetter in our category. Our Amazon partnership continues to grow and together we will continue to provide you with high quality products and service

The e4Hats Offline Store in Fullerton, CA

Our offline brick and mortar location was where it all started. We provide a full in-house embroidery, heat transfer sticker, and DTG printing service on caps, hats, clothing, and accessories. Our embroidery service is provided with no minimums to buy. Call or visit our store for more details.

Address: 701 S. Harbor Blvd. Fullerton, CA, 92832. Phone: (714) 714-870-6270, Fax: (714) 870-6274

e4Hats Offline Store

Our Future

The future is looking bright. But we still have much more work to do. No matter where we go from here the same set of core values and principles continue to guide us. We are always looking for ways to improve our user experience. We welcome any feedback that you might have about us, our product or the user experience you found here at Help us make our website even more versatile, more secure and more user-friendly. We thank you for making us a leading hat supplier for 20+ years. Let us know what you think about using the contact form on the Contact Us page.

We thank all of our new and old customers for giving us a chance to show you what makes us different. We hope that you continue to watch us grow. Everything that we do here at is for our valued customers. We will continue to be your #1 online hat supplier and provide hats to fit your life. We deeply appreciate any and all comments and feedback.

We thank you for making us your #1 online hat supplier for you and your family. Please visit our Facebook, Twitter, Instagram, and Tumblr pages to stay connected. Be sure to like us on Facebook and let us know about your experience. Check out our Pinterest to find out more about fun ways to enjoy our hats. Hat lovers go to Subscribe to our newsletter on the top of the page to gain access to exclusive deals and specials.

Thank you.